Online Learning

Hospitality Leadership Through Learning
Online Learning

Strategic Hospitality Management II: Creating Value

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Course Cost US$769
Hours to Complete Course: 6

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This course is part of an Online Certificate.

Course Focus

Long-term success in the hospitality industry requires a competitive advantage that can be leveraged to deliver superior results. This course focuses on the overall process of creating value within a firm and how managers can create sustainable competitive advantage by utilizing key internal resources and capabilities.

Successful hospitality managers and leaders have a thorough understanding of the process of creating value and the role of the value proposition in developing the best strategy to create a unique, sustainable competitive advantage. This course develops the skills necessary to evaluate strategic alternatives such as cost advantage and differentiation strategies, as well as the strategies of competitors, where they generate value, and their positioning. Participants learn to assess business-level strategies designed to create value at the property level; and corporate strategies, which deal with the strategic direction of the firm, the markets in which it will compete, and managing a portfolio of properties. Participants develop the skills to assess the ability of a variety of strategic alternatives to create value and competitive advantage as well as how to perform value-chain and competitor analyses to inform strategic decision-making.

Who Should Take this Course?

This course is designed for leaders at hospitality properties, including department heads, executive team members, current and aspiring general managers, and mid-to-senior-level management at corporate offices.

Key Benefits

Participants who complete this course will be able to...

• Create value and sustainable competitive advantage at their hotel
• Recommend strategies for competitive positioning appropriate to their hotel


  • Cathy A. Enz, Ph.D., Professor of Strategy and The Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management, School of Hotel Administration, Cornell University

Levels 2 3 

Course Format:

Our online courses take a problem-based approach to learning, and we build each course around realistic case studies and scenarios. All courses are self-paced, and are managed by an online facilitator who leads the online discussions and is available to answer any questions about the course content. You will have a 2-week instructional period at the beginning of the course within which you will complete the required elements of the course. You will have access to the course content for an additional week following the instructional period.

Completion of this course qualifies for .6 Continuing Education Units (CEUs).

Please choose from the following course start dates:

  • 30 September 2015
  • 11 November 2015
  • 23 December 2015
  • 20 January 2016
  • 02 March 2016
  • 13 April 2016
  • 25 May 2016
  • 06 July 2016
  • 17 August 2016
  • 28 September 2016
  • 09 November 2016
  • 21 December 2016