Online Learning

Hospitality Leadership Through Learning
Online Learning

The Hospitality Marketing Mix: Product and Price

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Course Cost US$769
Hours to Complete Course: 6

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This course is part of an Online Certificate.

Course Focus

Achieving success requires analysis and planning. It requires determining target markets and customer base, and that the right potential customer sees the right product at the right price in the right place and time. Because these issues are so critical, product design, pricing, place/distribution, and promotion are constantly reevaluated by marketers as the set of decisions known as the marketing mix.

In this course, participants focus on a key market segment for one product (or service) and attempt to increase its probability of purchase by focusing on product, price, place, and promotion. Explore product life cycles, new product development, product innovation and adoption, and how service quality is measured. Participants will learn about tailoring the product, the price, the place, and the promotion to arrive at an optimal "marketing mix" for their business.

Who Should Take this Course?

This course is designed for Hospitality professionals who are responsible for the design and pricing of hospitality products and services.

Key Benefits

After completing this course, participants will be able to...

• Achieve the desired balance between the service concept and the market segment
• Implement the process of new product development
• Choose an appropriate branding strategy for a particular product or service
• Design and execute an appropriate pricing strategy for a particular product or service
• Design and implement appropriate discounting tactics and strategies


  • Judy A. Siguaw, D.B.A., Dean, College of Human Ecology, East Carolina University, College of Human Ecology

Levels 1 2 

Course Format:

Our online courses take a problem-based approach to learning, and we build each course around realistic case studies and scenarios. All courses are self-paced, and are managed by an online facilitator who leads the online discussions and is available to answer any questions about the course content. You will have a 2-week instructional period at the beginning of the course within which you will complete the required elements of the course. You will have access to the course content for an additional week following the instructional period.

Completion of this course qualifies for .6 Continuing Education Units (CEUs).

Please choose from the following course start dates:

  • 02 September 2015
  • 30 September 2015
  • 28 October 2015
  • 25 November 2015
  • 23 December 2015
  • 20 January 2016
  • 17 February 2016
  • 16 March 2016
  • 13 April 2016
  • 11 May 2016
  • 08 June 2016
  • 06 July 2016
  • 03 August 2016
  • 31 August 2016
  • 28 September 2016
  • 26 October 2016
  • 23 November 2016
  • 21 December 2016