Online Learning

Hospitality Leadership Through Learning
Online Learning

Marketing Fundamentals for the Hospitality Industry

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Course Cost US$769
Hours to Complete Course: 6

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This course is part of an Online Certificate.

Course Focus

The most important objective in your business is to identify and satisfy customers. This is the primary role of marketing—a continuous process in which your ideas and analysis lead to actions and results, generating further ideas and analysis.

In the current era, in which competition is intense and demand is uncertain, a marketing orientation is vital to success. Marketing departments help differentiate a company from competitors by building brand recognition and creating sales collateral such as websites, sell sheets, presentations and print ads, which in turn support sales departments and position the company to meet revenue goals. Marketing is also typically responsible for gauging customer satisfaction and managing client relationships, in addition to compiling testimonials, soliciting referrals and developing case studies. By focusing on the needs of the customer, companies will be able to realize their sales goals and successfully compete in the marketplace.

In this course, participants will learn fundamental marketing concepts and principles as they relate to hospitality, observe marketing in action through case studies and understand how to put that knowledge into practice.

Who Should Take this Course?

This course is designed for hospitality professionals recently entering the marketing venue and marketing professionals who seek to expand their understanding of the role of marketing.

Key Benefits

After completing this course, participants will be able to…

• Make clear and effective marketing choices
• Apply the fundamental concepts of marketing to the development of a marketing plan


  • Judy A. Siguaw, D.B.A., Dean, College of Human Ecology, East Carolina University, College of Human Ecology

Levels 1 2 

Course Format:

Our online courses take a problem-based approach to learning, and we build each course around realistic case studies and scenarios. All courses are self-paced, and are managed by an online facilitator who leads the online discussions and is available to answer any questions about the course content. You will have a 2-week instructional period at the beginning of the course within which you will complete the required elements of the course. You will have access to the course content for an additional week following the instructional period.

Completion of this course qualifies for .6 Continuing Education Units (CEUs).

Please choose from the following course start dates:

  • 02 September 2015
  • 30 September 2015
  • 28 October 2015
  • 25 November 2015
  • 23 December 2015
  • 20 January 2016
  • 17 February 2016
  • 16 March 2016
  • 13 April 2016
  • 11 May 2016
  • 08 June 2016
  • 06 July 2016
  • 03 August 2016
  • 31 August 2016
  • 28 September 2016
  • 26 October 2016
  • 23 November 2016
  • 21 December 2016