Online Learning

Hospitality Leadership Through Learning
Online Learning

Marketing Fundamentals for the Hospitality Industry

Course Cost US$769
Hours to Complete Course: 6

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This course is part of an Online Certificate.

Course Focus

The most important objective in your business is to identify and satisfy customers. This is the primary role of marketing—a continuous process in which your ideas and analysis lead to actions and results, generating further ideas and analysis. In the current era, in which competition is intense and demand is uncertain, a marketing orientation is vital to success. By focusing on the needs of the customer, you are able to realize your sales goals and successfully compete in the marketplace.

Who Should Take this Course?

This course is designed for Hospitality professionals recently entering the marketing venue and marketing professionals who seek to expand their understanding of the role of marketing.

Course Benefit

After completing this course, participants will be able to--

Make clear and effective marketing choices
Apply the fundamental concepts of marketing to the development of a marketing plan


  • Judy A. Siguaw, D.B.A., Dean, College of Human Ecology, East Carolina University, College of Human Ecology

Levels 1 2 

Course Format:

Our online courses take a problem-based approach to learning, and we build each course around realistic case studies and scenarios. All courses are self-paced, and are managed by an online facilitator who leads the online discussions and is available to answer any questions about the course content. You will have a 2-week instructional period at the beginning of the course within which you will complete the required elements of the course. You will have access to the course content for an additional week following the instructional period.

Completion of this course qualifies for .6 Continuing Education Units (CEUs).

Please choose from the following course start dates:

  • 16 April 2014
  • 14 May 2014
  • 11 June 2014
  • 09 July 2014
  • 06 August 2014
  • 03 September 2014
  • 01 October 2014
  • 29 October 2014
  • 26 November 2014
  • 24 December 2014