Online Learning

Hospitality Leadership Through Learning
Online Learning

Data Gathering and Analysis in the Hospitality Industry

Course Cost US$769
Hours to Complete Course: 6

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Course Focus

Making effective business decisions requires gathering and analyzing data. In the hospitality industry we have access to significant amounts of data about customers, buying patterns, pricing, occupancy rates, etc. With a solid understanding of basic statistical analysis, a manager can begin to make sense of all these numbers and extract meaningful business information. A critical first step in many analyses is using surveys to gather data, and this course provides a step-by-step approach to creating and using surveys in your organization. This course also uses hospitality scenarios and hands-on exercises and labs to provide you with the skills needed to gather, describe, and analyze data.

Who Should Take this Course?

This course is important for managers and individuals at any level who need to analyze data for their organization--especially those responsible for project and business planning, market research, revenue management, or designing customer or employee satisfaction surveys. We strongly recommend this course to those who have completed or plan to complete eCornell courses in hospitality marketing, or restaurant revenue management.

Key Benefits

After completing this course, you will be able to--

Discuss applications of statistics in the hospitality industry
List common ways in which statistics can be misused to distort or misrepresent data
Apply the appropriate graph for a given data set
Calculate, define, and apply descriptive statistics including median, mean, and standard deviation
Use Excel's display and analysis tools for graphs, PivotTables, descriptive statistics, and optimal problem solutions
Describe the normal distribution
Describe and select appropriate methods of gathering data
Choose appropriate survey methods


  • Sheryl Kimes, Professor, School of Hotel Administration, Cornell University

Levels 1 2 

Course Format:

Our online courses take a problem-based approach to learning, and we build each course around realistic case studies and scenarios. All courses are self-paced, and are managed by an online facilitator who leads the online discussions and is available to answer any questions about the course content. You will have a 2-week instructional period at the beginning of the course within which you will complete the required elements of the course. You will have access to the course content for an additional week following the instructional period.

Completion of this course qualifies for .6 Continuing Education Units (CEUs).

Please choose from the following course start dates:

  • 11 June 2014
  • 09 July 2014
  • 06 August 2014
  • 03 September 2014
  • 29 October 2014
  • 24 December 2014