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Chekitan Dev

Chekitan Dev

Associate Professor

Services Marketing
244 Statler Hall
Phone: 607.255.9169

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Research Keywords

Strategic Marketing, Brand Management, Strategic Alliances, E-commerce

Professional Biography

Dr. Chekitan S. Dev is associate professor of strategic marketing and brand management at the School of Hotel Administration. Recognized as a leading authority on strategic marketing and brand management, Dr. Dev’s award-winning research has been published in several peer reviewed journals, including the Journal of Marketing and Harvard Business Review. He has won all major hospitality research awards including the 2002 John Wiley & Sons award for lifetime contribution to hospitality and tourism research. Additionally, he has received several teaching excellence awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory and private equity clients in over 35 countries on five continents as consultant, seminar leader and expert witness. These include Accor, Atlantis Paradise Island Bahamas, Breeden Capital Partners, Chandris Greece, Crystal Cruise Lines, Disney, Expedia, ExpoGourmand Chile, eHow Technologies China, Four Seasons Mumbai, French Culinary Institute, Grupo Posadas Mexico, Hilton, Holiday Inn, Horwath Austria, HOTUSA Spain, Hyatt, IHRAI Philippines, Intercontinental, Jampro Jamaica, Jumeirah Dubai, Kerzner Mauritius, Leela India, Mandarin Singapore, Marriott, Moevenpick Switzerland, National University of Singapore, NHV Japan, One&Only UK, Orbitz, Peninsula, PlanHotels Italy, Priceline, Rosewood, Sarovar India, Starwood, Taj India, Travelocity, Westin, YUM Malaysia, Zatisi Czech Republic and many others. Professor Dev was selected as one of the "Top 25 Most Extraordinary Minds in Sales and Marketing" for 2009 by The Hospitality Sales and Marketing Association International (HSMAI). Dr. Dev has been interviewed on hospitality and travel trends by TIME, Newsweek, The Wall Street Journal, The New York Times, The Washington Post, The Los Angeles Times, The International Herald Tribune, NBC Nightly News and National Public Radio.

Courses Taught