Skip to main content

Nestlé Library

Hospitality Leadership Through Learning
Nestlé Library

H ADM 243 Marketing Management for Services: Robert Kwortnik

Marketing Plan Project

Electronic Resources

  • ABI/Inform (ProQuest): ABI/Inform, an extensive international business and management database, contains bibliographic citations, abstracts, and full text of articles appearing in professional publications, academic journals, and trade magazines published worldwide. ABI/Inform covers the areas of accounting, banking, communications, computers, economics, engineering management, finance, health care, human resources, insurance, international trends, law, management, marketing, public administration, real estate, taxation, transportation.
  • Business Sources Premier: Provides full-text for nearly 2,470 journals covering accounting, banking, business, economics, finance, and management. It also includes abstracts and indexing for over 3,010 business magazines and periodicals from 1984 to present, including the Harvard Business Review.
  • Factiva: Formerly Dow Jones Interactive, provides access to global news and business information, including local newspapers, same-day newswires, company reports, and media programs.
  • Hospitality and Tourism Complete: Bibliographic database providing access to scholarly research and industry news relating to all areas of hospitality and tourism. It was created from the records of Articles in Hospitality and Tourism (Oxford Brooks University and University of Surrey); Hospitality Database (Cornell University); and Lodging, Restaurant & Tourism Index (Purdue University).
  • Market Insight: Coverage includes the casino and gaming; hotel, resort and cruise line; real estate; and restaurant industries. Includes links between industry peers for fast comparisons, and links to country-level economic data. Users can screen for companies that meet key financial and market criteria.
  • Mintel Marketing Intelligence: Mintel publications cover an extensive number of sectors and focus on topical marketing issues. Divided between European, U.K.-specific and U.S. consumer intelligence reports, Mintel publications analyze market sizes and trends, market segmentation, along with consumer attitudes and purchasing habits.

Print Resources

  • Community Sourcebook of ZIP Code Demographics (Reference HA203 S66): Includes data for population, income, and spending by zip code.
  • Consumer USA (Reference HC797 C6 C66): Consumer USA provides volume and value market size data in historical (2000-2003) and forecasted (2004-2008) time series for over 330 consumer markets. It also provides data and analysis on the U.S. economy and market. The overview and marketing parameters sections outline demographic, socio-economic, lifestyle, and purchasing trends of the U.S. consumer.
  • Demographics USA: County Edition (Reference HF5415.2 S96): Provides population, household, retail, consumer buying power, establishments, employment, and occupation statistics on a county level.
  • Lifestyle Market Analyst (Reference HF5415.33 U6 L54): This resource provides market analysis of potential local, regional and national audiences. Use to obtain data compiled from more than 12 million households. Access to demographic, lifestyle and consumer segment profiles help you locate your best prospects. You can identify where certain consumers live and how they spend their money and free time.

Web Resources

Help?

Created September 2005