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Chekitan S. Dev

Chekitan S. Dev

Chekitan S. Dev

Associate Professor

Marketing and Tourism
548 Statler Hall
Phone: 607-255-9169
Email: csd5@cornell.edu

Primary Research Focus

Strategic marketing, brand management, strategic alliances, and e-commerce

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Professional Biography

Chekitan S. Dev is associate professor of Marketing and Brand Management at the School of Hotel Administration. Dev’s research has been published in several peer reviewed journals, including the Journal of Marketing. He has won all major hospitality research awards including the 2002 John Wiley award for lifetime contribution to hospitality and tourism research. Additionally, he has received several teaching excellence awards. Recognized as a leading authority on brand management, Dev has been interviewed by TIME, The Wall Street Journal, The New York Times, NBC Nightly News and National Public Radio. A former corporate executive with Oberoi Hotels International, he has served corporate, government, education, consulting and private equity clients in over 35 countries on five continents as consultant, seminar leader and expert witness. These include Disney, Rosewood, One , Four Seasons Mumbai, Ritz-Carlton Bali, Peninsula, Moevenpick, Marriott, Taj, Intercontinental, Hilton, Westin, Holiday Inn, Accor, Crystal Cruise Lines, YUM, Mercer, Deutsch Advertising and Breeden Capital Partners among others. Dev serves on the board of two hospitality companies.

Courses Taught

Academic Degrees

  • Ph.D., Virginia Polytechnic Institute and State University
  • Master, Institut de Management Hôtelier International, France
  • B.A. (Honors), Delhi University, India

Industry Involvement

Has served as keynote speaker, seminar leader, consultant, or expert witness for Four Seasons Mumbai, Ritz-Carlton Bali, Mandarin Singapore, Peninsula, One, Rosewood, Intercontinental, Marriott, Westin, Hilton, Movenpick, Holiday Inn, DeVere, Posadas, Chandris, Taj, and many other organizations in over 35 countries throughout the world

Other Interests

Commentator on hospitality and travel trends, quoted in The Wall Street Journal, The New York Times, Time Newsweek, USA Today, the Los Angeles Times, and elsewhere.