Robert Kwortnik
Robert Kwortnik
Marketing and Tourism
545 Statler Hall
Phone: 607-254-6543
Email: rjk34@cornell.edu
Primary Research Focus
Service experiences - design, management, marketing, and consumption.
Professional Biography
Rob Kwortnik, Associate Professor of Services Marketing, joined Cornell's faculty after earning his Ph.D. in Business Administration from Temple University in 2003. He also earned a BA in Journalism from Temple and an MBA from California State University, Northridge. Kwortnik’s research focuses on consumer behavior in service contexts, with special attention to service experience management. He has published in the Journal of Marketing Research, Journal of Service Research, The International Journal of Research in Marketing, and the Cornell Hospitality Quarterly, among others. He has been honored six times as a Teacher of the Year by students at the Cornell Hotel School. Prior to his career in academics, Kwortnik held several professional positions in marketing and was a travel industry consultant. He is a recognized expert on the leisure cruise industry.
Courses Taught
- Spring 10: HADM 4496 - Hospitality Industry Practicum
- Fall 09: HADM 2243 - Marketing Management for Services
- Fall 09: HADM 4496 - Hospitality Industry Practicum
- Fall 09: HADM 4499 - Undergraduate Independent Study
- Fall 09: HADM 6645 - Services Marketing and Customer Experience Management
Academic Degrees
- Ph.D. Temple University
- M.B.A. California State University, Northridge
- B.A. Temple University
Industry Involvement
Developed sales and marketing training programs for Marriott International, the American Automobile Association, the National Tour Association, Cruise Lines International Association, and the Los Angeles Convention and Visitors Bureau.