Faculty & Research

Hospitality Leadership Through Learning

Research Projects

Projects of Research Center Fellows, 2009-2010

A Comparison and Contrasting of What Works and What Doesn't Within Customer Reward Programs (Mike McCall)
A Manager's Handbook About Behavioral Integrity (Tony Simons)
A Systematic Assessment of Service Scripts in the Hospitality Industry (Rohit Verma)
Brand Awareness and Brand Differentiation in the Cruise Industry (Robert Kwortnik)
Communication Technology Use in Hotels (Judi Brownell / Amy Newman)
Compensation Analysis (Renata Kosova)
Data Mining in Hospitality: Evaluating Applications of Artificial Neural Networks Approximate Submission Date (Russell Lloyd)
Effectively Determining Customer Desirability and Willingness to Pay for Real Estate Developments (Rohit Verma)
Hospitality Innovation Project (Cathy Enz, Sherri Kimes, Judy Siguaw, Rohit Verma, Kate Walsh)
Hotel Management Contracts (Jan deRoos)
Hotel Security and Responding to Major Disruptions (Robert Kwortnik)
HR Strategy in Hotels (Mike Sturman)
Issues in Management Development & Organizational Change (Tony Simons)
Managing Social Media (Sherri Kimes / Amy Newman)
Market and Financial Impact of Sustainability Initiatives in Hospitality (Alex Susskind)
Measuring the Performance of Search Engine Marketing (Bill Carroll)
Mega Tips Survey Study (Mike Lynn)
Online Hotel Market (Bill Carroll)
Optimal Package Design (Chris Anderson)
Pricing for Opaque Distribution Channels (Chris Anderson)
Restaurant Valuation Tool (Jan deRoos)
Reward Programs and Brand Loyalty (Mike McCall)
Understanding Customer Desirability and Willingness to Pay for Technology Based Innovations in Hotels (Rohit Verma)
Unionization v. Service Levels (Mike Sturman / David Sherwyn)
The Role of Managerial Support for Enhancing the Transfer of Training (Bruce Tracey)
The Value of Branding for Experiential Products: Brand Equity in the Leisure Cruise Industry (Robert Kwortnik)
Women Travelers – What do they want? (Judi Brownell)