Faculty & Research
Hospitality Leadership Through Learning
Research Projects
Projects of Research Center Fellows, 2009-2010
- A Comparison and Contrasting of What Works and What Doesn't Within Customer Reward Programs (Mike McCall)
- A Manager's Handbook About Behavioral Integrity (Tony Simons)
- A Systematic Assessment of Service Scripts in the Hospitality Industry (Rohit Verma)
- Brand Awareness and Brand Differentiation in the Cruise Industry (Robert Kwortnik)
- Communication Technology Use in Hotels (Judi Brownell / Amy Newman)
- Compensation Analysis (Renata Kosova)
- Data Mining in Hospitality: Evaluating Applications of Artificial Neural Networks Approximate Submission Date (Russell Lloyd)
- Effectively Determining Customer Desirability and Willingness to Pay for Real Estate Developments (Rohit Verma)
- Hospitality Innovation Project (Cathy Enz, Sherri Kimes, Judy Siguaw, Rohit Verma, Kate Walsh)
- Hotel Management Contracts (Jan deRoos)
- Hotel Security and Responding to Major Disruptions (Robert Kwortnik)
- HR Strategy in Hotels (Mike Sturman)
- Issues in Management Development & Organizational Change (Tony Simons)
- Managing Social Media (Sherri Kimes / Amy Newman)
- Market and Financial Impact of Sustainability Initiatives in Hospitality (Alex Susskind)
- Measuring the Performance of Search Engine Marketing (Bill Carroll)
- Mega Tips Survey Study (Mike Lynn)
- Online Hotel Market (Bill Carroll)
- Optimal Package Design (Chris Anderson)
- Pricing for Opaque Distribution Channels (Chris Anderson)
- Restaurant Valuation Tool (Jan deRoos)
- Reward Programs and Brand Loyalty (Mike McCall)
- Understanding Customer Desirability and Willingness to Pay for Technology Based Innovations in Hotels (Rohit Verma)
- Unionization v. Service Levels (Mike Sturman / David Sherwyn)
- The Role of Managerial Support for Enhancing the Transfer of Training (Bruce Tracey)
- The Value of Branding for Experiential Products: Brand Equity in the Leisure Cruise Industry (Robert Kwortnik)
- Women Travelers – What do they want? (Judi Brownell)
