Faculty & Research
Hospitality Leadership Through Learning
Student Case Studies
These case studies were prepared for instructional purposes, not for publication. Do not cite a study without the author's permission. For permission to cite or reproduce any of The Center for Hospitality Research case studies, please contact the author(s) directly.
- A Marketing Partner . . . Or a Threat? - S. Lo
- Accor SA - A Case Study - B. Gomez, K. Marshall, B. Patel, P. Patel, H. Schiller, and A. Tam
- Continental Airlines - A Case Study - S. Duchenne, C. A. Fisher, C. Leas, Y. Krishna, M. Rugema, and Y. Yang
- Coyote Loco - Evaluating Opportunities for Revenue Management - S. E. Kimes, J. Wirtz, and C. Lovelock
- Coyote Loco Hot Sauces - M. Murphy
- Fairmont Hotels and Resorts - A Case Study - C. A. Fisher and C. F. Leas
- Four Seasons - A Case Study - J. A. Fantaci, S. Halici, M. Stathokostopoulos, V. Trapenard, P. Ullberg, and E. Willars
- Hilton Case Study - S. Wu, P. von Bodman, and R. Saab
- Hotel Spas as Independent Profit Centers - A. Foster and A. Wohlberg
- Jet Blue - A Case Study - C. Boyens, J. Cha, R. Livneh, and V. Singh
- McDonald's Corporation - A Case Study - M. Benvenuti, A. Dusija, V. Georgiev, N. Shah, and W. Wu
- Multiunit Restaurant Productivity Analysis: Integrating Satisfaction Into a Holistic Model - D. Biel
- One-Night Stands and Long-Term Relationships - A Case Study of Satisfaction and Loyalty - J. A. Siguaw, P. M. Simpson, and A. Kasikci
- Six Continents - A Case Study - A. Baru, Y. Hou, V. Patel, B. Spinnenweber, A. Talera, and K. Wilson
- Starbucks in China - A Case Study - Helen Chang, Corina Gauthier, Todd Jeorchel, Jorge Nervarez, Amy Wong
- Starwood Hotels Case Study - M. Cox, E. Jacobs, and J. Mayer
- The Accra Beach Hotel - Block Booking of Capacity During a Peak Period - S. E. Kimes, J. Wirtz, and C. Lovelock
- Tourism in Muang Sing A Summary of Tourists' Perspectives - K. Shum
- Understanding Menu Psychology: An Empirical Investigation of Menu Design and Consumer Response - S. Daniels
- Wait List Management at the Boatyard Grill: A Simulation Study - K. McGuire and K. Rohlfs