Faculty & Research
Industry Relevance Awards
The Industry Relevance Awards recognize the Cornell School of Hotel Administration faculty who have researched an important topic and created a report or a tool that has had the greatest impact on the hospitality industry over the last three years.
The recipients of this award are selected by industry practitioners who have read and voted for the top research studies published within the last three years. The resulting studies are ranked in a survey sent to Center for Hospitality Research website registrants who have downloaded five or more publications. Finally, the top ten reports and tools are reviewed by the CHR Advisory Board members, who vote on their two favorite that determine two winners and two runner-ups for final award winners.
2012
- Customer Loyalty: A New Look at the Benefits of Improving Segmentation Efforts with Rewards Programs (Clay Voorhees Ph.D., Michael McCall Ph.D., and Roger Calantone Ph.D)
- The Future of Hotel Revenue Management (Sheryl E. Kimes Ph.D.)
2011
- How Travelers Use Online and Social Media Channels to Make Hotel-choice Decisions (Laura McCarthy, Debra Stock, and Rohit Verma Ph.D.)
- Building Customer Loyalty: Ten Principles for Designing an Effective Customer Reward Program (Michael McCall Ph.D., Clay Voorhees Ph.D., and Roger Calantone Ph.D.)
2010
- Competitive Hotel Pricing in Uncertain Times (Cathy A. Enz Ph.D., Linda Canina Ph.D., and Mark Lomanno)
- Hotel Revenue Management in an Economic Downturn: Results from an International Study (Sheryl E. Kimes Ph.D.)
2009
- Unlocking the Secrets of Customers' Choices (Rohit Verma, Ph.D.)
- Setting Room Rates on Priceline: How to Optimize Expected Hotel Revenue (Chris Anderson Ph.D.)
2008
- Why Discounting Still Doesn't Work: A Hotel Pricing Update (Linda Canina, Ph.D. and Cathy A. Enz, Ph.D.)
- The Costs of Employee Turnover: When the Devil Is in the Details (Timothy R. Hinkin Ph.D. and J. Bruce Tracey Ph.D.)
2007
- An Examination of Revenue Management in Relation to Hotels' Pricing Strategies (Cathy A. Enz, Ph.D., and Linda Canina, Ph.D.)
- Retaining Management Talent: What Hospitality Professionals Want From Their Jobs (Masako Taylor and Kate Walsh, Ph.D.)
2006
- Why Discounting Doesn't Work: The Dynamics of Rising Occupancy & Falling Revenue Among Competitors (Cathy A. Enz, Ph.D., Linda Canina, Ph.D., and Mark Lomanno of Smith Travel Research)
- Hospitality Valuation Software (Stephen Rushmore of HVS, and Jan DeRoos, Ph.D.)