Faculty & Research
Cautious Optimism: CHRS Examines Hospitality Industry Trends
Vol 3 No 1
By: Glenn Withiam
Executive Summary:
In October 2010, the Cornell Center for Hospitality Research produced a major “thought leadership” conference, the Cornell Hospitality Research Summit (CHRS). The summit featured four major keynote addresses and 45 breakout presentations. Topics included social media, industry analytics, branding, restaurant trends, and hotel industry trends. This proceedings summarizes presentations made on hotel industry trends. At the time of the CHRS, the hotel industry was beginning to recover from one of the worst recessions in recent memory. While the industry was able to remain profitable overall, recovery was slow and fitful. While demand was bouncing back with unexpected strength, room rates were not keeping pace. One issue for the industry to resolve is its relationship with third-party websites, or online travel agents (OTAs). The OTAs have been instrumental in helping hotels sell distressed inventory, but at the same time, price transparency has presented a challenge for hotels that wish to restore prices to pre-recession levels. In short, the industry must find out how to maintain control of pricing.
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- Cautious Optimism: CHRS Examines Hospitality Industry Trends By: Glenn Withiam
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Other Reports or Articles You May Find of Interest
- Strategic Pricing in European Hotels, 2006–2009, by Cathy A. Enz, Linda Canina, and Mark Lomanno
- Making the Most of Priceline’s Name-Your-Own-Price Channel, by Chris Anderson and Shijie Radium Yan
- How Travelers Use Online and Social Media Channels to Make Hotel-choice Decisions, by Laura McCarthy, Debra Stock, and Rohit Verma
Your Comments Please
If this CHR Report made a positive impact on your management approach or business operations, we welcome your commentary.
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