Faculty & Research
Hospitality Leadership Through Learning
Setting Prices on Priceline
Vol 1 No 1
By: Chris Anderson Ph.D.
Executive Summary:
Research Question: How can a hotel best use an opaque online travel agent (OTA), such as Priceline.com, to best advantage?
Findings: Using mathematical models it is possible to improve both sales volume and rate.
Download The Supporting Documents
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Other Reports or Articles You May Find of Interest
- Setting Room Rates on Priceline: How to Optimize Expected Hotel Revenue, by Chris Anderson
- Hotel Revenue Management: Today and Tomorrow, by Sheryl E. Kimes
- The Billboard Effect: Online Travel Agent Impact on Non-OTA Reservation Volume, by Chris K. Anderson
About Chris Anderson Ph.D.
Your Comments Please
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