Faculty & Research
Cases in Innovative Practices in Hospitality and Related Services: Set 2
Vol 10 No 4
By: Sheryl E. Kimes Ph.D., Cathy A. Enz Ph.D., Judy Siguaw D.B.A., Rohit Verma Ph.D., and Kate Walsh Ph.D.
Executive Summary:
The second set of ten cases of hospitality innovators presents a diverse group of concepts and companies, all of which have used novel thinking to meet marketplace needs, regardless of whether those needs are newly identified or longstanding. Although most of the innovations have been made possible by relatively new technology, all of them rest on a core concept of focusing on customers’ desires. Whether the innovations were developed by extending existing concepts or through discontinuous inspiration, they have been generally accepted by customers. The implications and lessons from these ten cases, Brewerkz, ComfortDelgro Taxi, Dinnerbroker.com, Iggy’s, Jumbo Seafood, OpenTable.com, PriceYourMeal.com, Sakae Sushi, Shangri-La Singapore and Stevens Pass, are valuable for all segments of the hospitality industry.
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- Cases in Innovative Practices in Hospitality and Related Services: Set 2 By: Sheryl E. Kimes Ph.D., Cathy A. Enz Ph.D., Judy Siguaw D.B.A., Rohit Verma Ph.D., and Kate Walsh Ph.D.
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Other Reports or Articles You May Find of Interest
- Cases in Innovative Practices in Hospitality and Related Services: Set 1, by Judy Siguaw D.B.A., Cathy A. Enz Ph.D., Sheryl E. Kimes Ph.D., Rohit Verma Ph.D., and Kate Walsh Ph.D.
- Customer Preferences for Restaurant Technology Innovations, by Michael J. Dixon, Sheryl E. Kimes, and Rohit Verma
- Key Elements in Service Innovation: Insights for the Hospitality Industry, by Rohit Verma, Chris Anderson, Michael Dixon, Cathy Enz, Gary Thompson, and Liana Victorino
About Sheryl E. Kimes Ph.D.
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