Faculty & Research
Innovations in Hotel Practice
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Vol 44 No 5
By: Cathy A. Enz Ph.D. and Judy Siguaw D.B.A.
Executive Summary: Organizational learning often begins with an individual champion who recognizes a gap between what is and what could be, engages in a process of discovery and data gathering, and then develops an idea - often in the form of a new practice - to produce a change in the organization. The question discussed in this paper is how well best practices persist. Specifically, it discusses whether the best practices chronicled in a comprehensive study of the US lodging industry five years ago are still being used and the extent to which they have been refined or modified over the years. The original best-practices study constituted a compilation of what industry practitioners and customers considered to be the most effective strategies and techniques used at the end of the twentieth century by the lodging industry's best operators to create excellence for all stakeholders.
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- Innovations in Hotel Practice By: Cathy A. Enz Ph.D. and Judy Siguaw D.B.A.
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