Faculty & Research
Best Practices in the U.S. Lodging Industry--Overview, Methods, and Champions
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Vol 40 No 4
By: Laurette Dube, Cathy A. Enz Ph.D., Leo M. Renaghan and Judy Siguaw D.B.A.
Executive Summary: A wide-ranging, Cornell-based research study sought to uncover the US lodging industry's best practices, both in specific functions (such as marketing and property management) and in overall business strategy, from the perspectives of both managers and customers. Using a screening analysis, the team selected 115 best-practice champions in 8 functional areas, and 29 overall champions divided according to industry segment and key competency. Following detailed interviews, the team wrote case studies for both the functional champions and the overall champions. The customers' perspective on functional and overall best practices was assessed in phone interviews conducted with a national sample of end-users and intermediaries. Examples of those cases and a summary of the customer research are presented.
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- Best Practices in the U.S. Lodging Industry--Overview, Methods, and Champions By: Laurette Dube, Cathy A. Enz Ph.D., Leo M. Renaghan and Judy Siguaw D.B.A.
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