Faculty & Research
Implementing Restaurant Revenue Management
| View subscription information. |
Vol 40 No 3
By: Sheryl E. Kimes Ph.D.
Executive Summary: When developing an available restaurant revenue management (RRM) system, an operator must first understand current conditions and performance. Following this, the operator must evaluate the possible drivers of that performance. This understanding will help managers determine how to improve revenue per available seat-hour (RevPASH) statistics. Finally, the manager must monitor the impact of implemented changes on revenue performance.
The five steps are:
1. Establish the baseline.
2. Understand the drivers.
3. Make recommendations.
4. Implement the changes.
5. Monitor outcomes.
Your Comments Please
If this Cornell Hotel and Restaurant Administration Quarterly Article made a positive impact on your management approach or business operations, we welcome your commentary. We would like to post your comments on our website. Submit your comments to mlp1@sha.cornell.edu.
To view the whole article, please click on the link below.
- Implementing Restaurant Revenue Management By: Sheryl E. Kimes Ph.D.
| If you have trouble downloading a report, and are able to install software on your computer, try upgrading to the latest version of Adobe Acrobat Reader to see if that allows you to read it. |