Faculty & Research
Jochen Wirtz
Jochen Wirtz holds a Ph.D. in services marketing from the London Business School and has worked in the field of services for over 20 years. He is a tenured associate professor of marketing at the National University of Singapore (NUS) where he teaches service marketing in executive, MBA, and undergraduate programs. He is also the founding director of the dual degree UCLA – NUS Executive MBA Program, a fellow of the NUS Teaching Academy (the NUS think-tank on education matters) and an associate fellow of Executive Education at the Saïd Business School, University of Oxford.
Professor Wirtz’s research focuses on service marketing and has been published in over 80 academic journal articles, 100 conference presentations, and some 40 book chapters. His over 10 books include Services Marketing – People, Technology, Strategy (Prentice Hall, 7th edition, 2011), co-authored with Professor Lovelock, which has become a globally best-selling services marketing text book that has been translated and adapted for over 20 countries and regions. His other books include Essentials of Services Marketing (co-authored with Lovelock and Chew, Prentice Hall, 2009), and Flying High in a Competitive Industry: Secrets of the World’s Leading Airline (co-authored with Heracleous and Pangarkar, McGraw Hill, 2009).
In recognition of his excellence in teaching and research, Professor Wirtz has received over 20 awards, including the prestigious, university-wide Outstanding Educator Award at the National University of Singapore. He also was the winner of the inaugural Outstanding Service Researcher Award 2010 and the Best Practical Implications Award 2009 both by Emerald Group Publications. He serves on the editorial review boards of over ten academic journals, including the Journal of Service Management, Journal of Service Research, Journal of Service Science and Cornell Hospitality Quarterly, and is an ad hoc reviewer for the Journal of Consumer Research and Journal of Marketing. Professor Wirtz chaired the American Marketing Association’s biennial Service Research Conference in 2005 when it was held in Asia for the first time.
Professor Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little and KPMG, and major service firms in the areas of strategy, business development and customer feedback systems. Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia. For further information see www.jochenwirtz.com.