Faculty & Research
Beverley Sparks
Beverley Sparks is a professor with the Griffith Business School at Griffith University, Queensland, Australia. She holds a BA, Graduate Diploma of Business (tourism and hospitality), and a PhD. Beverley is an active researcher in the area of services marketing and management, and has several publications in top-quality journals, including Journal of Hospitality and Tourism Research, Tourism Management, Cornell Hospitality Quarterly, Journal of Service Research, Psychology and Marketing, and Journal of Business Research. In addition to the CQ, she serves on the editorial board of other international journals, including the Journal of Hospitality and Tourism Research and the Journal of Service Research. She has received a range of grants for her research work and also has a strong publication record. Her current research projects include customer value derived from tourism products, social media and e-word of mouth, food and wine tourism, and how to ensure customer satisfaction. She is currently working on a large Australian Research Council Discovery Grant project investigating the dyadic processes of service encounters.