Faculty & Research
Hospitality Leadership Through Learning
Haemoon Oh, Ph.D.
Dr. Haemoon Oh is an associate professor of marketing and director of graduate education in the Hotel, Restaurant, and Institution Management Program at Iowa State University, where he teaches hospitality and services marketing and hospitality law courses. His current research focuses on developing and validating scales of experiential consumption in the hospitality and tourism context. He has published the results of his research extensively in various hospitality and tourism journals and received several research awards. He has completed numerous hotel and restaurant consulting projects on issues related to service quality and customer satisfaction, and lectures internationally.