Faculty & Research
Cathy H.C. Hsu
Cathy Hsu is a professor and associate dean (Academic Affairs) in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. She is the lead author of the books Tourism Marketing: An Asia-Pacific Perspective, published in 2008 by John Wiley & Sons Australia, Ltd., and Marketing Hospitality, published in 2001 by John Wiley and Sons. She also authored two Chinese textbooks, Tourism Marketing, published in 2009 by Renmin University Press in China, and Tourism Marketing Management and Practice, published in 2011 by Yang-Chih Book Co. Ltd. in Taiwan. She is the editor and chapter author of the book, Legalized Casino Gaming in the US: The Economic and Social Impact, published in 1999, and of the book, Casino Industry in Asia Pacific: Development, Operations, and Impact, published in 2006, both by The Haworth Hospitality Press. The latter has been translated into Chinese and published in Taiwan in 2010.
Her research foci have been tourism destination marketing, tourist behaviors, hotel branding, service quality, and the economic and social impacts of casino gaming. She has obtained numerous extramural and intramural grants and has over 180 refereed publications. She has served as a consultant to various tourism organizations, such as the World Tourism Organization, Garden Hotels in Guangzhou, and Kansas Travel and Tourism Development Division.
Professor Hsu is the Editor-in-Chief of the Journal of Teaching in Travel and Tourism. She also serves on 8 journal editorial boards. She received the John Wiley & Sons Lifetime Research Achievement Award in 2009.