Faculty & Research
Geoffrey Crouch
Professor Crouch is the chair of marketing in the School of Business, La Trobe University, Melbourne, Australia. Before joining La Trobe University, he previously held positions in the World Tourism Education and Research Centre at the University of Calgary, Canada, and the Graduate School of Management at Monash University, Australia. His research interests broadly fall into the area of tourism marketing. Topics of particular interest include destination marketing and competitiveness, tourist choice modeling, tourism psychology and consumer behavior, space tourism, and marketing research. He has received several research awards, including the 1997 Dean's Award for Outstanding Research Achievement at the University of Calgary, the 1994 Best Article Award for the Journal of Travel Research, and the 1993 Best Paper Designation at the 48th Annual Conference of the Council for Hotel, Restaurant and Institutional Education (CHRIE). He was also an elected member of the board of directors of the Calgary Convention and Visitors Bureau. Professor Crouch has undertaken consulting assignments for organizations such as the Australian Tourist Commission, the Hong Kong Tourist Association, and the World Tourism Organisation. In the area of space tourism, Professor Crouch organized a conference panel at the 2001 Travel and Tourism Research Association Conference on the future of space tourism that included Dr. Buzz Aldrin, chairman of the ShareSpace Foundation. Professor Crouch serves on a number of editorial review boards of scholarly journals and is co-editor-in-chief of the journal, Tourism Analysis. He has published numerous academic articles in leading journals, including the Journal of Travel Research, Tourism Management, Annals of Tourism Research, and the Journal of Business Research. Professor Crouch was recently the organizing chair for the Third Symposium on the Consumer Psychology of Tourism, Hospitality, and Leisure. He is also a co-author of the book, The Competitive Destination: A Sustainable Tourism Perspective.