Faculty & Research
John Bowen
John Bowen is the dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston. John has presented marketing courses and seminars in Asia, Australia, Central America, Europe, Mexico, and South America. He has published more than 100 articles on marketing. He is the North American research director for World Wide Hospitality Trends (WHATT). John is a coauthor of Marketing for Hospitality and Tourism, the leading hospitality marketing text worldwide. It is currently published in seven languages. He is also the coauthor of Restaurant Marketing for Owners and Managers. John won has won numerous awards for both his teaching and research. His research focus is on customer service, customer loyalty, and electronic distribution systems for service industries. John's formal education includes a BS in Hotel Administration from Cornell University, a MBA and MS from Corpus Christi State University, and a PhD in marketing from Texas A&M University.