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Hospitality Leadership Through Learning
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Sustainable Hospitality©: Sustainable Development in the Hotel Industry

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By: Hervé Houdré, General Manager, Willard InterContinental Hotel

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Executive Summary:

The Willard InterContinental’s Sustainable Development initiative is showing substantial results. The program's chief goals are based on profits, people, and planet. The first goal is to find ways to operate the hotel according to the idea of a “triple bottom line,” which embodies profitable operation combined with attention to the people who use and work in the hotel and a focus on careful stewardship of resources. While that goal is important, even more vital is to use the hotel’s position as an industry leader in the nation’s capital to demonstrate to the hotel industry, customers, and vendors that sustainable operation is the best strategy to ensure successful hotel operation. The sustainability initiative goes beyond such well-known ideas as reusing guest linens, recycling waste materials, and changing to compact fluorescent lamps. The strategy also includes community involvement by supporting charities and encouraging employees to volunteer in the community, as well as participating in global award and certification programs.

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  • 2008 Papers
  • Sustainable Hospitality©: Sustainable Development in the Hotel Industry

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