Faculty & Research
Industry Perspectives
Industry Perspectives: A White Paper Series from Cornell
The series will draw on the expertise of hospitality industry leaders for their insights on the issues that matter most to senior executives and hospitality practitioners.
In the future, Industry Perspectives: A White Paper Series from Cornell will address other areas of the hospitality industry. "The current papers from Barbara Talbott, executive VP of marketing, Four Seasons Hotels and Resorts, sets an excellent example of the level of material we expect to publish from industry experts," commented David Sherwyn, academic director of the Center for Hospitality Research. "I welcome queries from other industry leaders who would like to participate in this forum."
2006 Papers
The Power of Personal Service by Barbara Talbott
Barbara Talbott is the Executive Vice President for Marketing at Four Seasons Hotels and Resorts