Faculty & Research
Smith Travel Research, Cornell Hotel School Announce New Research Partnership
FOR IMMEDIATE RELEASE
Joe Strodel, Jr., 607-255-4646, js343@cornell.edu
ITHACA, NY and HENDERSONVILLE, TN, JUNE 21, 2005 -- The long and beneficial association between Smith Travel Research (STR) and Cornell University has been strengthened with the announcement that STR has become a Partner with Cornell's Center for Hospitality Research (CHR). "This is an excellent next step in our relationship," said STR co-founder and CEO Randell Smith. "Cornell researchers have produced several studies based on STR data, and I am looking forward to seeing additional research reports as a result of this new partnership." As a long-time friend of the School of Hotel Administration's Center for the Hospitality Research, STR has made its aggregate data available to researchers on a confidential basis, to allow in-depth analysis of industry trends.
"Smith Travel Research has made a continuous and valuable contribution to the industry," said David W. Butler, Dean of the School of Hotel Administration. "I am pleased that STR and the Hotel School will be working even more closely to improve the rigor and reach of hotel industry research. In particular, we note the participation of STR President Mark Lomanno as a continuing member of the CHR's advisory board."
Among the CHR Reports that have been based on STR's aggregate data are:
- Why Discounting Doesn't Work: The Dynamics of Rising Occupancy and Falling Revenue among Competitors," by Cornell Professors Cathy Enz, Linda Canina, and STR's Lomanno;
- Lodging Demand for Urban Hotels in Major Markets," by Cornell's Linda Canina and Steven Carvell; and
- The Influence of Gasoline-price Fluctuations on U.S. Lodging Demand: A Study of Branded Hotels from 1988 through 2000," by Professors Linda Canina, Kate Walsh, and Cathy Enz.
These and all CHR Reports are available from the Center's web site, http://www.thecenterforhospitalityresearch.org/. Thanks to the support of partners such as Smith Travel Research and those listed below, all CHR Reports are made available free of charge.
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| Left/right: Randell Smith, co-founder and CEO; Mark Lomanno, President, Smith Travel Research | |
About the Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the Center's 40 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The Center also publishes the award-winning hospitality journal, the Cornell Hotel and Restaurant Administration Quarterly. To learn more about CHR and its projects, visit http://www.thecenterforhospitalityresearch.org/.
CHR Partners and sponsors: AIG Global Real Estate Investment Corp., Cendant Corporation, Four Seasons Hotels and Resorts, HVS International, JohnsonDiversey, Inc., Kohinoor Group, Marsh's Hospitality Practice, Nestlé, Smith Travel Research, Southern Wine and Spirits of America, Inc., Taj Hotels Resorts and Palaces, and Thayer Group of Companies.
CHR friends: ARAMARK • DK Shifflet & Associates • ehotelier.com • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality World • hospitalitynet.org • Hotel Asia Pacific • Hotel China • Hospitality Initiatives India • Hotel Interactive • Hotel Resource • International CHRIE • International Hotel and Restaurant Association • KPMG Japan/Global Management Directions • Lodging Hospitality • Lodging Magazine • Mobile MoneySaver • National Hotel Executive Magazine • PKF Hospitality Research • Resort+Recreation • The Resort Trades • RestaurantEdge.com • Shibata Publishing Co. • The Lodging Conference • TravelCLICK • UniFocus • WageWatch • Inc. • WiredHotelier.com