Faculty & Research
Hospitality Leadership Through Learning
How OTAs boost bookings on your own Web site | By Patrick Mayock
Published: 2009-11-06 15:29:10
http://www.hotelnewsnow.com/blog.aspx?PageType=Blogs&b=2158
The Choice Hotels-Expedia brouhaha of recent weeks has shined a scorching spotlight on the fickle relationship between hotel companies and online travel agencies. Call it the industry’s version of a celebrity breakup scandal. But while the focus of debate has centered on last-room availability and other contractual terms surrounding room bookings, there’s a fundamental component of this precarious affiliation that’s gone largely ignored: visibility.
