Faculty & Research
Webcasts
The CHR and SAS Webcast Series
With webcasts scheduled monthly from October 2009 - May 2010, the CHR and SAS webcast series combines the perspectives of business and academe to address key industry issues. Each webcast will be presented by a Cornell faculty member together with an expert from the industry.
Webcast Archives
Future Webcasts
December 4, 2009: Loyalty, rewards and value: What do we want from our customers? Cornell Visiting Scholar and CHR fellow Michael McCall will present the results of his research on best practices in customer loyalty programs. Webcast participants will be among the first to learn the results of this new study. To register, please visit: http://sems.sas.com/bess5/get?id=36746.-3:-g1yzdtd4:e52pm&RZNVY=wf372@pbearyy.rqh&nccvq=17099
February 12, 2010: Planning for the Recovery: Pricing and investment strategies. Cornell faculty Bill Carroll and Jan deRoos will join with Ravi Mehotra, of IDeaS, to examine the key strategies for coming out of the recession better and stronger than before. The webcast will cover investment strategies, pricing strategies, and up-to-the-moment economic trends.
March 12, 2010: Sustainability - Participants will learn the real effects of sustainability for hospitality operations. This session, presented by Cornell Professor Alex Susskind, will address the key question of how “green” design affects the bottom line.
April 9, 2010: Social Media - With a focus on social media, this webcast will again give participants the chance to be the first to hear the results of a new research study. Cornell Professor Lisa Klein Pearo will explain the key elements of using social media as part of a hotel and casino marketing strategy.
May 14, 2010:
Current Critical Issues- The webcast series will conclude with an examination of the most critical issues in the casino and hotel industry. This webcast will address the most critical topics of the moment, so that the topics will be chosen in May just before the session.