Faculty & Research
Eric Niccolls
Vice President / General Sales Manager - Wine Division
Southern Wine & Spirits of Upstate New York, Inc.
A division of Southern Wine & Spirits of America, Inc.
Eric is a 14 year veteran of the wine and spirits industry. After graduating from The State University at Stony Brook, he joined Premier Wine and Spirits as a Gallo Sales Representative. He held several different management positions, in both sales and marketing, which enabled him to develop a well rounded understanding of the Three Tier System.
Eric joined Southern Wine and Spirits, the largest distributor of wine and spirits in America, in December of 2004 as the Director of Wine Marketing. After working diligently to develop the wine portfolio in Metro New York, Eric accepted a position to be the Vice-President / General Sales Manager of the Wine Division for Upstate New York. He relocated his family in November of 2007 to the Syracuse area and now oversees all sales and marketing of wine for Southern Wine and Spirits of Upstate New York.