Faculty & Research
Mark V. Lomanno
Executive Board Member
newBrandAnalytics
Mark Lomanno is an Executive Board Member at newBrandAnalytics. In that role he not only serves on the company’s Board of Directors but also has taken an active role in the management of the company. In that capacity, Mr. Lomanno will help shape the company’s strategic direction, creating and enhancing new customer satisfaction research solutions and building relationships with hospitality brands, owners and operators.
Lomanno is the former President and CEO of Smith Travel Research (STR), the hotel industry’s global authority on current trends in supply, demand, occupancy and room rates. Under Mr. Lomanno’s 15 years of leadership, the company grew from a US firm to the most respected name in global hotel benchmarking. Prior to leaving STR, Lomanno co-authored “Distribution Channel Analysis: A Guide for Hotels”, the definitive study on the lodging industry’s on-line environment.
Mr. Lomanno serves on the advisory board of the Center for Hospitality Research at Cornell University and the University of Delaware’s school of Hotel, Restaurant and Institutional management, is an active member in the Hotel Development Council of the Urban Land Institute and is a named Conti Professor at Pennsylvania State University. Because of his in-depth understanding and knowledge of current industry issues Mr. Lomanno is asked to give numerous speeches at industry conferences, industry seminars and company meetings throughout the year. He is also a frequent lecturer at School of Hotel Administration at Cornell University.
Mr. Lomanno holds an MS degree in Marketing from LaSalle University and an MBA from Temple University. He lives in Cape May, NJ with his wife and is an avid runner and Philadelphia Phillies baseball fan.