Executive Path
Learn Revenue Management Online
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Screen shot from school's online revenue management course. |
The Hotel School has partnered with eCornell to create a five-course certificate series on the strategies and techniques of hotel revenue management. The five courses, authored by Professor of Hospitality Facilities and Operations Sheryl E. Kimes, are designed to help revenue management professionals and other hotel managers maximize revenue. The courses are adapted from Dr. Kimes' courses delivered in the school’s Professional Development Program in Ithaca, Brussels and Singapore.
This certificate provides a holistic view of the application of revenue management concepts and practices in the hospitality industry. The courses focus on several high-impact drivers: forecasting and availability controls, pricing and distribution channel management, overbooking and group management, and non-traditional revenue management applications. Each course explores a topic in depth, with particular emphasis on the role of strategy in effective revenue management and the practical application of tools and techniques. Executives from several leading hospitality brands advised eCornell's instructional designers on content and format. Each course is designed to be both a part of the certificate program and a stand-alone learning experience. The courses in the series are: An Introduction to Revenue Management; Forecasting and Availability Controls; Pricing and Distribution Channel Management; Overbooking Practices and Group Management; and Non-Traditional Applications of Hotel Revenue Management.
Registrations are being accepted now for all courses. Instruction in this new certificate program began in April 2007. All courses are delivered online using eCornell's proprietary Structured Flexibility™ delivery methodology. Each course requires about six hours of learning time over a two-week period and is facilitated by an expert instructor in revenue management to ensure knowledge transfer and application in the workplace. Each course provides interactive and hands-on tools that enable managers to readily apply new strategies and techniques.
For more information on course descriptions or to register for courses.