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Industry

Hospitality Leadership Through Learning
Industry

Hotel Revenue Management

Equivalent Online Courses

Course Focus

This course will promote the understanding and application of revenue-management theory and methods to achieve maximum profits in hotels with a primary focus on techniques to manage and increase yieldable and transient room revenues. It will also address key issues relating to the management of group business.

Key Benefits

Participants will develop a strategic understanding of revenue management and learn how to apply revenue management to their hotel.

Topics Include:

  • Necessary conditions and information for revenue management
  • Forecasting
  • Rate and availability controls
  • Overbooking
  • Groups
  • Marketing and management implications of revenue management implementation

Faculty

  • Chris Anderson, Assistant Professor, School of Hotel Administration: Ithaca, New York, U.S.A., (July 5 - 7, 2010)
  • Sunmee Choi, Ph.D., Assistant Professor, Yonsei University: Singapore, (July 26 - 28, 2010)

Level A

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