Industry
Hospitality Leadership Through Learning
Certification in Hospitality Marketing
This certification focuses on the key conceptual and practical components of the marketing function. It is designed for practicing marketing professionals who desire a more formal and broader exposure to the key marketing concepts that inform all elements of the marketing function, or practicing professionals in other functional areas who want to gain an overall perspective on the marketing function and its relation to other functional areas in the organization. Certification recipients will be prepared to participate in key marketing decisions, identifying critical decision inputs and evaluating important marketing data. Requires completion of four courses.
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Required courses:
- Marketing ManagementOR the following Online Courses:
- Customer Attitudes and Behaviors: Understanding Your Market
- Hotel Revenue ManagementOR the following Online Course:
- Interactive Marketing
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