Industry
Hospitality Leadership Through Learning
Advanced Certification in Hospitality Marketing
This certification focuses on advanced concepts in marketing that guide strategic decision-making. It is designed for seasoned marketing practitioners or general managers who are familiar with the basic marketing concepts and practices and want to build upon that foundation to engage in more complex marketing decisions and take on greater responsibilities in the marketing function. Certification recipients will be prepared to initiate and evaluate major marketing projects, develop and critique marketing plans, and integrate a cohesive marketing perspective into strategic decision-making. Requires completion of four courses.
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Required courses:
- Strategic Marketing for Hotels and Restaurants
- Demand Management in Evolving Market Channels
- Strategic Hospitality ManagementOR the following Online Course:
- Strategic Pricing for Hotels: Leveraging Consumer and Marketing Knowledge to Enhance Revenue
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