Industry
Faculty
Mr. Stowe Shoemaker
Ph.D. Associate Dean and Professor
University of Houston
Dr. Stowe Shoemaker is a member of the Executive Education faculty at the Cornell University School of Hotel Administration. Dr. Shoemaker teaches Strategic Pricing for Hotels: Leveraging Consumer and Marketing Knowledge to Enhance Revenue, Customer Relationship Management and Frequency Marketing, Strategic Marketing for Hotels and Restaurants, and Customer Attitudes and Behaviors: Understanding Your Market. His research interests include the antecedents and consequences of consumer loyalty, loyalty programs, and strategic pricing and revenue management.
Dr. Shoemaker is also the Donald Hubbs Distinguished Professor at the University of Houston’s Conrad Hilton College of Hotel and Restaurant Management. He holds a PhD from Cornell University in the School of Hotel Administration.
Prior to moving to the University of Houston, Dr. Shoemaker taught at the University of Nevada, Las Vegas. Courses currently taught include strategy, basic statistics, consumer behavior, research methods, multivariate statistics, and services marketing.
Dr. Shoemaker’s research has won numerous awards, and has appeared in the Journal of Revenue and Pricing Management, Journal of Travel Research, Cornell Hotel and Restaurant Administrative Quarterly, International Journal of Hospitality Management, International Gaming and Wagering Business, Journal of Restaurant and Foodservice Marketing, and Harvard Business School Case Study. He has also published two textbooks on hospitality marketing. One is titled Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for a Competitive Advantage (co-authors: Robert Lewis and Peter Yesawich,) and the second is Marketing Essentials in Hospitality and Tourism: Foundations and Practices (co-author Margaret Shaw.) Both books are published by Prentice Hall. He is currently working on a third textbook for Prentice Hall with a working title of Pricing and Revenue Management in Service Industry.
His web site is www.stoweshoemaker.net
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