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Faculty
Ms. Lisa Klein Pearo
D.B.A. Adjunct Assistant Professor
School of Hotel Administration, Cornell University
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Lisa Klein Pearo is a Visiting Assistant Professor of Marketing at the School of Hotel Administration at Cornell University. She earned her DBA and MBA from the Harvard Business School and a BA in Economics, summa cum laude, from Yale University. She has also worked in direct marketing and management consulting. Her research focuses on information search, learning, and decision-making in interactive environments.
Professor Pearo has been published in The Journal of Interactive Marketing, The Journal of Service Research, The Journal of Business Research, Organizational Behavior and Human Decision Processes, and The Sloan Management Review, among others. She has worked as a consultant with numerous companies in conducting market research related to consumer behavior on the Internet and in designing Internet marketing strategies.
Professor Pearo has taught MBA’s and Executive MBA’s at Harvard University, Rice University, and Tulane University. At the Hotel School, she has taught the core marketing course to undergraduates, graduate students, and Executive Development participants and is currently teaching Brand Management and Integrated Marketing Communications.
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