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Industry

Hospitality Leadership Through Learning
Industry

Creating Value and Competitive Advantage in the Hospitality Industry

Course Cost US$599
Number of Hours to Complete Course: 6
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This course is part of an Online Certificate.

Course Focus

Long-term success in the hospitality industry requires a competitive advantage that can be leveraged to deliver superior results. This course focuses on the overall process of creating value within a firm and how managers can create sustainable competitive advantage by utilizing key internal resources and capabilities.

Successful hospitality managers and leaders have a thorough understanding of the process of creating value and the role of the value proposition in developing the best strategy to create a unique, sustainable competitive advantage. This course develops the skills necessary to evaluate strategic alternatives such as cost advantage and differentiation strategies, as well as the strategies of competitors, where they generate value, and their positioning. Participants learn to assess business-level strategies designed to create value at the property level; and corporate strategies, which deal with the strategic direction of the firm, the markets in which it will compete, and managing a portfolio of properties. Participants develop the skills to assess the ability of a variety of strategic alternatives to create value and competitive advantage as well as how to perform value-chain and competitor analyses to inform strategic decision-making.

Who Should Take this Course?

This course is designed for leaders at hospitality properties, including department heads, executive team members, current and aspiring general managers, and mid-to-senior-level management at corporate offices.

Key Benefits

Participants who complete this course will be able to--

1. Create value and sustainable competitive advantage at their hotel
2. Recommend strategies for competitive positioning appropriate to their hotel

Course Topics:

  • Module 1 - Business-Level Strategies
  •    1. Value and the value proposition
  •    2. Cost advantage and differentiation strategies
  •    3. Best-value strategy
  • Module 2 - Sustainable Competitive Advantage
  •    1. The components of competitive advantage
  •    2. Value chain analysis
  •    3. Competitor analysis
  • Module 3 - Corporate-Level Strategies
  •    1. Corporate growth strategies
  •    2. Strategy selection criteria

Faculty

  • Cathy A. Enz, Ph.D., Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management, School of Hotel Administration, Cornell University

Levels 2 3 

Course Format:

Our online courses take a problem-based approach to learning, and we build each course around realistic case studies and scenarios. All courses are self-paced, and are managed by an online instructor who leads the online discussions and is available to answer any questions about the course content. You will have a 2-week instructional period at the beginning of the course within which you will complete the required elements of the course. You will have access to the course content for an additional month following the instructional period.

Course sessions begin on Wednesdays. Please choose from the following course start dates:

Course Code: DLP04SHA552

Completion of this course qualifies for .6 Continuing Education Units (CEUs).

  • 25 November 2009
  • 06 January 2010
  • 17 February 2010
  • 31 March 2010
  • 12 May 2010
  • 23 June 2010
  • 04 August 2010
  • 15 September 2010