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Industry

Hospitality Leadership Through Learning
Industry

Formulating Strategy and Mapping the Competitive Landscape in the Hospitality Industry

Course Cost US$599
Number of Hours to Complete Course: 6
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This course is part of an Online Certificate.

Course Focus

The most successful hospitality managers and leaders are able to see their properties or companies from a strategic perspective. They use this skill to differentiate themselves from their competition and create value for their customers and for the organization. This course develops these skills by introducing key aspects of strategy formulation with an emphasis on the strategic management process, business direction, and an assessment of the broad external environment. The strategic management process is used as a framework to establish a clear organizational direction and set objectives. Participants use the process to monitor, forecast, and adapt to environmental forces that are difficult or costly to influence.

This course defines and distinguishes strategic decisions from operational decisions and focuses on a deliberate strategy-creating process. Participants develop the skills and techniques necessary to prepare mission and vision statements for their firm, communicate that direction internally, and strategically evaluate trends in the external environment.

Who Should Take this Course?

This course is designed for leaders at hospitality properties, including department heads, executive team members, current and aspiring general managers, and mid-to-senior-level management at corporate offices.

Key Benefits

Participants who complete this course will be able to--

1. Formulate a strategic vision and mission for directing their organization
2. Communicate their organization's direction
3. Perform an assessment of the general external environment

Course Topics:

  • Module 1 - Strategy and Strategic Management
  •    1. What is Strategy?
  •    2. Strategy vs. Operations
  •    3. The Strategic Management Process
  • Module 2 - Direction Setting
  •    1. Elements of Direction Setting
  •    2. Communicating a Direction
  • Module 3 - The External Environment
  •    1. Analyzing Trends
  •    2. Strategies and the Macro Environment

Faculty

  • Cathy A. Enz, Ph.D., Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management, School of Hotel Administration, Cornell University

Levels 2 3 

Course Format:

Our online courses take a problem-based approach to learning, and we build each course around realistic case studies and scenarios. All courses are self-paced, and are managed by an online instructor who leads the online discussions and is available to answer any questions about the course content. You will have a 2-week instructional period at the beginning of the course within which you will complete the required elements of the course. You will have access to the course content for an additional month following the instructional period.

Course sessions begin on Wednesdays. Please choose from the following course start dates:

Course Code: DLP04SHA551

Completion of this course qualifies for .6 Continuing Education Units (CEUs).

  • 09 December 2009
  • 03 February 2010
  • 17 March 2010
  • 28 April 2010
  • 09 June 2010
  • 21 July 2010
  • 01 September 2010
  • 13 October 2010