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Industry

Hospitality Leadership Through Learning
Industry

Developing a Baseline for Restaurant Revenue Management

Course Cost US$1,145
Number of Hours to Complete Course: 15
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This course is part of an Online Certificate.

Course Focus

The course examines the restaurant revenue management theory of achieving maximum profits in food and beverage operations and applies necessary metrics and analysis tools to establish a revenue management baseline.

Who Should Take this Course?

Foodservice and hospitality professionals looking to improve their understanding of foodservice and restaurant revenue management.

Key Benefits

The foodservice professional will establish a restaurant revenue management baseline that will serve as the starting point for applying restaurant revenue management tactics. This course is delivered online and is self-paced. A mentor is available to answer specific questions about the course content and to moderate the online discussions.

Course Topics:

  • Describe the benefits of restaurant revenue management
  • Analyze data relating to operations, revenue, and sales to develop a baseline understanding of the following factors as they relate to a particular restaurant:
    1. Demand patterns - party mix, arrival patterns, constrained vs. unconstrained demand
    2. Duration - how long does it take people to congregate?
    3. Table & seat occupancy
  • Use analysis tools such as fishbone diagrams, service blueprints, and bottleneck analysis to identify factors that will help them improve seat occupancy rates and control meal duration

Faculty

  • Sheryl Kimes, Professor, School of Hotel Administration, Cornell University

Levels 1 2 

Course Format:

Our online courses take a problem-based approach to learning, and we build each course around realistic case studies and scenarios. All courses are self-paced, and are managed by an online instructor who leads the online discussions and is available to answer any questions about the course content. You will have a 4-week instructional period at the beginning of the course within which you will complete the required elements of the course. You will have access to the course content for an additional month following the instructional period.

Course sessions begin on Wednesdays.
Please choose from the following course start dates:

Course Code: DLP02RRM1

Completion of this course qualifies for 1.5 Continuing Education Units (CEUs).

  • 16 December 2009
  • 03 February 2010
  • 31 March 2010
  • 26 May 2010
  • 21 July 2010
  • 15 September 2010