Industry
Certificate in Strategic Hospitality Management
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Description
New brands. Re-branding. Niche market segments. Online distribution. Web 2.0 marketing. Global expansion. The rapidly changing hospitality industry and the sophistication of travelers requires more nimble, opportunistic, and tightly executed strategies. Hospitality leaders who are effective at strategy formulation, implementation and evaluation are able to create value in a highly competitive marketplace.
The five-course certificate in Strategic Hospitality Management prepares managers to evaluate the competitive environment, create and assess strategic alternatives, and successfully execute a strategy. Participants will learn a proven process that can be used in their own property or firm to develop, implement, and execute a strategic plan that will create change, generate sustainable competitive advantage, and ensure superior ongoing results for their customers and investors.
This certificate series, developed from the strategic management curricula from Cornell University’s School of Hotel Administration and Johnson Graduate School of Management, focuses on the unique and dynamic nature of the hospitality industry by drawing on relevant industry cases and examples.
Certificate Information
This certificate has 5 online courses requiring ~32 hours to complete.
The Certificate is earned upon completion of all five courses and the suggested course order is listed below.
Courses
2. Formulating Strategy and Mapping the Competitive Landscape in the Hospitality Industry
3. Creating Value and Competitive Advantage in the Hospitality Industry
4. Implementing Strategy and Strategic Control Systems in the Hospitality Industry
Who Should Take This Certificate Series?
This certificate series is designed for senior leadership within hospitality organizations, including current and aspiring general managers and executive team members, and mid-to-senior-level management at corporate offices.
Accreditation
Participants who successfully complete all 5 courses in this certificate series will receive a Certificate in Strategic Hospitality Management from Cornell University.
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