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Industry

Hospitality Leadership Through Learning
Industry

Product and Process Innovation

Course Focus

This session will provide a state-of-the-art review of major concepts, tools and trends in new product and process innovation for the hospitality industry. A New Product is a loosely used term and can be defined as a new good, service, or a good-service bundle previously not available to the customers. Process innovation involves numerous decisions regarding the relationships among service workers, technology, raw materials, and job assignments. During this course we will discuss why it is necessary for hospitality firms to establish effective product development system for their long-term survival and growth in a highly competitive marketplace. We will also learn about latest concepts and techniques for process improvement such as six sigma, and lean thinking.

Key Benefits

Participants will learn about major trends such as continuous and disruptive innovation, customer experiences, customer choice analysis, concurrent engineering, time-based competition, mass customization, six sigma, and lean thinking. Using examples from a variety of hospitality businesses, participants will utilize case studies, readings, class-discussion, and exercises to gain insight about product and service innovation.

Topics Include:

  • Why new products (goods and services) fail or succeed
  • Product life cycle and approaches for new product development
  • Strategic and customer preferences based new product development
  • Advanced concepts/approaches for product and process innovation

Faculty