Industry
Managing Change
Course Focus
What does it take to successfully introduce needed organizational changes? To answer this question we will explore effective change management and build strategies for action. How you ready your staff, owners, key stakeholders, and yourself for change is as important as what you change. Many hotel companies around the world have formulated innovative new ideas or practices, but fail in implementation. This session will offer general managers a well-defined approach to successfully introducing change.
Key Benefits
Participants will gain hands-on-experience in introducing a change innovation through the use of a simulation. The Hospitality Change Simulation developed by Dr. Enz will have participants work in teams to discover how to most effectively introduce a change initiative. This highly engaging experience puts general managers in the position of using a variety of different strategies all within cost and time constraints. Continuous feedback is provided throughout the simulation. Participants will learn to cope with resistance to change and develop strategies for implementing new ideas.
Upon the completion of the simulation Professor Enz will present a three step process for the effective introduction of change based on an extensive and proven body of literature on the introduction of innovations. Emphasis will be placed on how to implement change. For each step in the change process Dr. Enz will provide specific guidelines for developing a change action plan.
Topics Include:
- To more fully understand what drives change and the process of introducing change
- The emphasis is on how to implement change
- To develop a sound change management strategy
- To discover how to manage reluctant managers and how to move them toward change
Faculty
- Cathy A. Enz, Ph.D., Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management


