Industry
Hotel Asset Management
Course Focus
Increasingly, hotels are owned by firms who see the hotels as part of an investment portfolio including stocks, bonds, and real estate. These financial owners have motivations that are different from the traditional hotelier. To be successful, general managers need to understand the orientation, skill sets, and objectives of financial owners and be able to work with their asset managers to achieve the owner’s goals. Asset management is a new reality in hotel management, with owners and their asset managers becoming increasingly active in directing their investments through the asset management process.
Key Benefits
This session is designed to introduce general managers to the motivations of financial owners, to provide an overview of the owner’s strategic planning process for an individual asset, and to give an introduction to contemporary management contract structures. The session will be both a practical and theoretical overview of the topic. A case study will illustrate the wide range of solutions that are possible in a given situation.
Understand why real estate and hotels are part of a modern investment portfolio.
Develop an understanding of the strategic planning process for an asset.
Learn how a financial owner decides whether to sell or hold a hotel.
Learn global practices and recent trends in management contracts.
Topics Include:
- Why hotels are part of an investment portfolio
- Property level strategic planning – theory and practice
- Sell vs. hold analysis
- Contemporary practice and trends in management contracts
Faculty
- Jan deRoos, Ph.D., Associate Professor and HVS International Professor of Finance and Real Estate
