Industry
Creating Sustainable Competitive Advantage
Course Focus
Good strategy creation and execution are the key ingredients in a firm’s recipe for success. This session focuses on how managers can guide their hotels in creating sustainable competitive advantage. Our goal is to develop a mastery of the analytical tools to perform analyses of the industry and competitors. Our emphasis will be on translating concepts into action through the use of case analyses and experiential exercises.
Key Benefits
This session is designed to improve participants’ skills in thinking strategically about the formulation and implementation of strategies to create value and competitive advantage.
Understand key strategic management concepts and ideas.
Learn from case analyses of various hospitality firms and application exercises.
Apply analytical tools to your own hotel to refine your own strategic direction and competitive positioning.
Topics Include:
- The strategic management process
- Analyzing the industry and key stakeholders
- Competitor analysis and strategic groups
- Developing competitive advantage and the value chain
- Reinvention for competitive success
Faculty
- Cathy A. Enz, Ph.D., Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management
