Industry

Hospitality Leadership Through Learning

Fall 2006

November 29, 2006

The Conversations with Entrepreneurs with Shelley Rosen, CEO and Founder of Airlift Ideas, Inc. Ms. Rosen has the experience and proven track record to develop and implement new business strategies for emerging and traditional brads. Airlift Ideas specializes in creating brand vitality by assisting companies in developing business building ideas. Ms. Rosen has created and executed a new restaurant concept for Arby's Restaurant Group as well as developed a brand strategy for the WNBA.

Shelly Rosen's 20+ year career in advertising and marketing led her to launch Airlift, Inc. As an executive at McDonald's Corporation, she directed major efforts in new business development, brand leadership, and issues management. She led the global strategy for McDonald's on the Balanced Lifestyles issue, bringing over $500 million in new business. Ms. Rosen has worked on leading advertising agencies such as Leo Burnett, Young & Rubicam, and Fotte, Cone & Belding as well as managed accounts for blue chip companies.

To learn more...

Conversations with Entrepreneurs - Shelley Rosen [PDF 3MB] November 29, 2006 in Statler Hall, Room 265
Bio Shelly Rosen
http://www.airliftideas.com/
Shelley Rosen Podcast

November 6, 2006

The Conversations with Entrepreneurs continues with Randy Smith, CEO co-founder of Smith Travel Research (STR). As chief executive officer, Mr. Smith positioned Smith Travel Research (STR) to become one of the leading authorities on current trends in occupancy, room rate, and supply/demand data for the U.S. and North American lodging industries.

Each month, STR obtains revenue data from over 26,000 U.S. properties accounting for over 3.2 million rooms. In addition, STR collects daily lodging performance data from over 20,000 U.S. hotels with over 2.5 million rooms as part of its DaySTAR program. Through its worldwide marketing alliance with Deloitte in the UK, STR provides a global perspective for all lodging trends. To learn more...

Conversations with Entrepreneurs - Randy Smith [PDF 2.9MB] November 6, 2006 in Statler Hall, Room 565
Bio Randy Smith
http://www.smithtravelresearch.com/
Randy Smith podcast

October 16, 2006

Giancarlo is National Sales Manager and Joseph is Operations Manager at Turano Baking.
www.turanobaking.com

Turano Baking was founded as Campagna-Turano Bakery, Inc. in 1962 by Mariano Turano. His entrepreneurial spirit lives on in his grandchildren Joseph and Giancarlo Turano II. Joseph is a 1998 graduate of the Cornell Hotel School and Giancarlo is a 2001 graduate. After graduating from Cornell, Joe worked for E. & J. Gallo, and Giancarlo consulted for HVS International before joining the family buisness.

Since joining the family business, Joseph and Giancarlo have broadened the scope of Turano Baking Company to become a $100 million company with over 600 employees, which serves thirty-five of the top 100 National Restaurant Chains. The company commands a strong share in Chicago's competitive specialty bread market. They will be sharing their insights on running a third generation family-owned entrepreneurial enterprise.