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Cheri Farrell
Outreach Ambassador
Cornell University School of Hotel Administration
Cheri Farrell is the 'Outreach Ambassador' for the School of Hotel Administration at Cornell University. This role was created for Cheri when she retired from the Hotel School in July, 2005 as a means to utilize her "institutional memory" and extensive connections and friendships with alumni and other friends of the School and the University.
Cheri started her career in the Hotel School in 1972 when she worked as a secretary in the admissions office. Dean Emeritus Robert A. Beck soon hired her to work as his administrative assistant, a position she held for four years, until he appointed her as Director of Admissions. Shortly thereafter, she became Director of Admissions & Financial Aid, and, ultimately, Director of Student Services. During her 33 years in the Hotel School, Cheri took on many leadership roles, including chairing numerous committees and overseeing the creation of a faculty advising program. She counseled students on both personal and professional levels, served as the School's study abroad advisor, and worked closely with the faculty on a variety of administrative projects. In addition, Cheri planned and coordinated several annual events in the Hotel School, including orientation activities for all new students, family weekend, and graduation.
Cheri also has represented the Hotel School on a variety of University committees.
Cheri has traveled extensively on behalf of the Hotel School - to recruit students as well as to cultivate relationships with alumni. As the Outreach Ambassador, Cheri continues to travel and represent the Hotel School at conferences, symposia, and alumni meetings.