MMH

One Year

The innovative 12-month, three-semester format reduces expenses and opportunity cost compared with a traditional graduate management degree.  You have the option to spend the entire year in Ithaca, or to spend 6 months in Ithaca and 6 months in Singapore.

Your curriculum comprises core courses and electives.  The 10 core courses that are two-thirds of the MMH curriculum cover fundamental business principles as they are applied to hospitality.  Career track electives ensure that while you graduate with the breadth to work in any area of hospitality, you will have the skills and knowledge to pursue a specific niche:

• Human Resources Management
• Marketing Management
• Operations and Revenue Management
• Real Estate Finance and Investments

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12-Month MMH Curriculum

You will complete the three online prerequisite courses prior to coming to either campus.

Semester I(a)– five weeks

H ADM 7723: Corporate Finance. This course builds on the online courses in financial accounting and financial reporting. Topics include: applications of discounting techniques, evaluation of capital expenditures, estimating cost of capital, bond and stock valuation, portfolio theory, asset-pricing models, and capital-structure decisions. The course emphasizes valuation skills as a means to bring together the cost of capital, financing, and operating issues faced by a firm.

You will come to understand the financial impact of managerial decisions, know how to identify decisions that increase the value of a firm, and know how to properly evaluate investment, financing, and payout decisions. You also will know standard techniques of financial analysis, such as discounted cash-flow valuation, capital budgeting, risk analysis, and estimating the cost of debt and equity.

H ADM 7724: Managerial Accounting. This introduction to managerial accounting covers cost behavior, cost classification, cost-volume-profit analysis, product costing, budgeting, variance analysis, cost estimation, cost allocations, customer-profitability analysis, managerial control systems, and performance measurement.

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Semester I(b)– five weeks

H ADM 7703: Operations Management. Operations management, based on principles of scientific management, concerns itself with how work is done. This course gives you the skills and understanding necessary to make decisions based on quantitative and qualitative data. You will use computer spreadsheet software extensively for analyses and learn to communicate the results of your analyses clearly. The course gives you a "tool kit" of sophisticated Excel models for solving service-operations problems.

H ADM 7743: Marketing Management for Services. This course on the fundamental concepts of marketing management - and the techniques, analyses, and frameworks for solving marketing-management problems - explores theories that draw on customer, competitor, and core-capability analyses. You'll develop decision-making capabilities in product/service development, pricing, advertising and promotion, and distribution policies. The capstone of the course will be team development of a marketing plan for a new hospitality business. The plan will be presented to a team of successful hospitality executives for feedback and constructive criticism.

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Semester II

H ADM 7761: MMH Managerial Communication. The chief goal of this course is to help you become a competent, confident, and versatile communicator. You will learn how to prepare clear and powerful messages—reports, oral presentations, letters, and memos—and how to approach problems analytically, so you can make thoughtful communication choices.

H ADM 7712: Organizational Behavior. This course teaches you how individuals, groups, and organizations interact within a complex, globalized service environment. You will develop your interpersonal skills and gain a greater awareness of how personal style influences leadership and decision-making. You will learn to motivate others, negotiate ethical decisions, manage teams, and lead organizations through change.

H ADM 7751: Properties Development and Planning. In this overview of hospitality project development and planning from the perspective of an owner and manager, you will learn about the role of the development team, feasibility studies, space programming, and construction management, as well as functional and design criteria for hotels and restaurants. Teams will prepare program documentation for a new hotel or restaurant or one undergoing major repositioning.

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Semester III

H ADM 7744: Hospitality Strategy. This integrative capstone course focuses on how firms formulate, implement, and evaluate corporate and business strategies. The goal is for you to develop a mastery of the tools used to perform analyses of the industry and competitors and to develop skill at evaluating and implementing strategies to sustain a firm's competitive advantage, while generating superior value for customers.

H ADM 7772: Information Systems Management. Information Technologies-based information systems are important to almost all organizations as a primary means for ensuring efficient operations and effective decision-making. Through this course, you will become comfortable with all aspects of information systems decision-making, including systems analysis and design, systems selection and purchasing, and potential risks in IT investments. Additionally, you will become familiar with the systems found in hospitality operations. This course requires that you are comfortable researching and discussing information technologies.

H ADM 7712: Human Resources Management. In covering the strategies that enable companies to attract, develop, and retain high-quality employees, attention will be given to selection, compensation, performance appraisal, and career management. In each of these areas, the focus is on the return on the human-resource investment.

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In This Section

• Why Choose the MMH?
• One Year
• Two Campus Option
• Industry Perspective
• MMH Alumni Profiles

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