Marketing, Strategy, and Information Systems
Michael Lynn, Area Director
Information Systems Management
Advisors: P. Clark
This track is designed for students who are interested in technology and information systems, their development, management, and use. This track suits a broad range of career aspirations: business and system analysis, corporate and business-unit technology management, management and information systems consulting, and project management.
Required Courses
- H ADM 3374 Fundamentals of Database Management and Data Analysis (3 credits)
- H ADM 4476 Visual Basic for Application: End-User Programming (3 credits)
- H ADM 4474 Strategic Information Systems (3 credits)
Plus other courses designated by the concentration advisor, for a total of 12 credits.
Services Marketing Management
This track focuses on how to get and keep profitable customers. It is appropriate for anyone planning a career in consulting, distribution, sales, marketing, and/or marketing research.
Required Courses
Plus any of the following courses, for a minimum total of 12 credits.
- H ADM 3374 Fundamentals of Database Management and Data Analysis* (3 credits)
- H ADM 4442 Strategic Marketing
- H ADM 4444 Hospitality Pricing and Analysis (2 cr., 7-week course)
- H ADM 4447 Managing Hospitality Distribution Strategies (2 cr., 7-week course)
- H ADM 6645 Services Marketing and Customer Experience Management