Marketing, Strategy, and Information Systems
Michael Lynn, Area Director
Information Systems Management
Advisors: P. Clark
This track of the concentration is designed for students who are interested in technology and information systems, their development, management, and use. This track suits a broad range of career aspirations: management and IS consulting, project management, business and systems analysis, and corporate and business-unit technology management.
Required Courses
- H ADM 3374 Fundamentals of Database Management and Data Analysis (3 cr)
- H ADM 4476 Visual Basic for Application: End-User Programming (3 cr)
Plus other courses recommended by the concentration advisor, for an overall total of 12 credits.
Advisors: B. Carroll, C. Dev, R. Kwortnik, M. Lynn
This track focuses on how to get and keep profitable customers. It is appropriate for anyone planning a career in consulting, distribution, sales, marketing, and/or marketing research.
Required Courses
- H ADM 2243 Marketing Management for Services
- H ADM 3343 Marketing Research for Decision Makers
- H ADM 3347 Consumer Behavior
Recommeded Electives (students must take any two of these courses)
- H ADM 3340 Franchising in the Hospitality Industry (2 cr)*
- H ADM 3374 Fundamentals of Database Management and Data Analysis
- H ADM 4440 Understanding and Managing Hospitality Sales (1 cr)*
- H ADM 4442 Strategic Marketing
- H ADM 4446 Hospitality Pricing and Analysis (2 cr)*
- H ADM 4447 Managing Hospitality Distribution Strategies (2 cr)*
- H ADM 4449 Integrated Marketing Communications
- H ADM 5540 Brand Management
- H ADM 5541 International Marketing
- H ADM 6645 Advanced Topics in Services Marketing
Note: *Any two of the 2 or 1 credit courses counts as one distributive elective in the concentration.