MMH
Marketing Management
Ithaca Career Track Advisor
Professor Bill Carroll
Singapore Career Track Advisor
Professor Russell Smith
The Marketing Management Career Track prepares students for marketing careers in hospitality by exposing them to core concepts of hospitality marketing management, brand management, services marketing, marketing research, consumers behavior, strategic marketing and information management.
Working with faculty and industry advisors, the track offers opportunities for students to integrate theory with practical experience in class sessions, case studies, projects and a brief externship program. The track structure is designed to allow students to interact with faculty and advisors to become more aware of industry issues and opportunities. The objective is for students to find fulfilling positions in the growing and evolving area of hospitality marketing.
Courses
Students must complete 12 credit hours to satisfy the requirements for this career track. NBA courses are offered through the Johnson School at Cornell.
Be sure to check the Course and Time Roster each semester to determine that approved NBA courses will be offered. Only Hotel courses can be confirmed.
Note: Deviations from these requirements must be approved by the Career Track Advisor.
Ithaca Campus Courses
- HADM 3343 - Marketing Research for Decision Makers (offered fall only)
- HADM 3364 - Corporate Communication (offered spring only if faculty available)
- H ADM 4440 - Understanding and Managing Hospitality Sales (offered spring only if faculty available)
- HADM 4444 - Introduction to Hospitality Entrepreneurship (offered spring or fall)
- HADM 4445 - Getting Your Business Plan Ready for Investors (offered spring or fall)
- HADM 4446 - Hospitality Pricing & Analysis (offered spring only)
- HADM 4447 - Managing Hospitality Distribution Strategies (offered fall only)
- HADM 5540 - Brand Management (offered fall only)
- HADM 5541 - International Marketing (offered fall or spring)
- HADM 6605 - Yield Management (offered fall or spring)
- HADM 6606 - Restaurant Revenue Management (offered fall only)
- HADM 6611 - Negotiations in the Hospitality Industry (offered spring only)
- HADM 6640 - Franchising (offered spring only)
- HADM 6645 - Services Marketing and Customer Experience Management (offered fall only)
- HADM 6647 - Consumer Behavior (offered fall only)
- HADM 6649 - Integrated Marketing Communications (offered fall only)
- NBA 6000 – The Strategic Role of Information
- NBA 6390 –Data-Driven Marketing
- NBA 6620 - Product Management
Singapore Campus Courses
Students will work with the CNI and Ithaca Career Track Advisors to create an appropriate course plan for this track.
An approved list of CNI Career Track courses is available at:
http://www.cni.ntu.edu.sg/programs/mmh/courses.shtml#Spring_
Connections
A marketing advisory board will help facilitate winter externship's, student networking, and the permanent job search.
Career
All students will participate in the career-planning activities provided.