MMH
Marketing Management
Ithaca Career Track Advisor
Professor Bill Carroll
Singapore Career Track Advisor
Dean Judy Siguaw
The Marketing Management Career Track prepares students for marketing careers in hospitality by exposing them to core concepts of hospitality marketing management, brand management, services marketing, marketing research, consumers behavior, strategic marketing and information management.
Working with faculty and industry advisors, the track offers opportunities for students to integrate theory with practical experience in class sessions, case studies, projects and a brief externship program. The track structure is designed to allow students to interact with faculty and advisors to become more aware of industry issues and opportunities. The objective is for students to find fulfilling positions in the growing and evolving area of hospitality marketing.
Courses
Students must complete 12 credit hours to satisfy the requirements for this career track. NBA courses are offered through the Johnson School at Cornell.
Note: Deviations from these requirements must be approved by the Career Track Advisor.
Ithaca Campus Courses
- H ADM 3343 - Marketing Research for Decision Makers (3 cr.)
- H ADM 3374 – Fundamentals of Database Management and Design Analysis (3 cr.)
- H ADM 4440 - Understanding and Managing Hospitality Sales (1 cr., weekend course, spring 2009)
- H ADM 4446– Hospitality Pricing and Analysis (2 cr., first seven weeks, spring)
- H ADM 5541– International Marketing
- H ADM 6605 – Yield Management (3 cr.)
- H ADM 6611 - Negotiations in the Hospitality Industry (3 cr.)
- H ADM 6645 – Services Marketing and Customer Experience Management (3 cr.)
- H ADM 6647– Consumer Behavior (3 cr.)
- H ADM 6649 - Integrated Marketing Communications (3 cr.)
- NBA 6000 – The Strategic Role of Information (1.5 cr., second seven weeks, fall 2008)
Singapore Campus Courses
- B8947 – Strategic Brand Management
- B8954 – Services Marketing
- B6004 – Statistical and Research Methods (3 cr.)
- B6014 – Electronic Commerce and IT (3 cr.)
- B6088 – Customer Value Management (3 cr.)
- B6926– Product & Pricing Management
- B6939– Integrated Marketing Communications
- B6942 – Marketing Research: Design & Analysis (3 cr.)
- B8565– Advance Topics in IT and e-Business I: Customer Relationship Management
- B8566 – Advanced Topics in IT and e-Business II: Business Intelligence, Data Warehousing and Data Mining
- B8635 – Management of Service operations
- B8951 – Effective Sales Management -or- MH8440* – Sales for Entrepreneurs
- B8952– Marketing Channels Strategies
- B8953– Understanding Consumer Behavior
- MH 8606 - Advanced Revenue Management
Connections
A marketing advisory board will help facilitate winter externships, student networking, and the permanent job search.
Career
All students will participate in the career-planning activities provided.