HADM 7744: Hospitality Strategy
MMH Requirement - 3 credit hours - Letter grade only
Offered Spring only
Limited to Hotel students.
Faculty teaching this course in Spring 10:
The course examines competitive strategies, cooperative strategies, and growth strategies within the hospitality industries and beyond. Our goal is to develop a mastery of the strategic issues facing hospitality as well as important new qualitative tools to perform analyses. We use a case-based approach that focuses not only on hospitality but other industries as well, allowing thinking "outside the box" and developing novel solutions not possible but studying only hospitality. The course integrates knowledge from all of previous MMH courses including marketing, finance, organizational behavior, and human resources.